Mobile application recommendation websites and services have sprung out of a growing need to filter, rank and recommend the best apps from the hundreds of thousands now available for download onto mobile phones. These sites operate outside of the official app marketplaces like the iTunes App Store and the Android Market, for example.
With iTunes now carrying 225,000 apps in its "curated" collection and Android up to 100,000, it's no wonder users have turned to other resources beyond the search box and category listings found in the official vendor-specific app stores. For the end users, recommendation sites like these prove useful, even necessary at times.
But are these sites helping developers? And if so, how much?
The State of Recommendation Engines is a sponsored content series by BT Buckets, a leader in personalization and onsite behavioral targeting. Check out their solutions.
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