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2010년 3월 22일 월요일
Apple Starts Accepting iPad Applications; Launch Apps Must Be Submitted By March 27
There are only two weeks left until the iPad’s April 3 launch date, and Apple has just started reaching out to developers to say that they’re accepting applications that were developed specifically for the device. We’ve included the Email below. The key takeaway: If you’re looking to have your app available at launch, you need to submit it by March 27, at which point Apple’s team will let you know if your application is ready for the grand opening.
The first few weeks after the iPad is released will be a huge gold rush opportunity, as users look to try out the device’s large screen for the first time. In short, if you can make it to one of the App Store’s ‘top apps’ lists, you’ll likely do very well for yourself. The only problem is that the vast majority of developers have never had access to an actual iPad — they’re all working off of emulators, save for a handful of extremely lucky developers who literally have their iPads chained
to a desk. Developers can tweak their applications all they want on their computer monitors, but until they’ve actually gotten to try it out for themselves, they’ll have a hard time figuring out if their apps feel right.
I expect most developers will scramble to submit what they have by March 27, and that we’ll then see numerous updates immediately afterward as developers tweak button placement and other interface elements. Some developers may choose to simply wait until they have a device in their hands so that they can try out their apps before submitting, but the App Store’s discoverability issues make this a risky move (of course, given the hundreds or thousands of applications that will launch alongside the iPad, there’s no guarantee that you’ll get noticed on launch day, either).
Keep in mind that users will also be able to use scaled-up versions of iPhone applications on their iPads. Given the choice, though, there’s little doubt they’ll choose a native iPad app over an iPhone app every time.
Apple: Our Screens Don’t Need No Protecting
If you’re of the camp that believes your iPhone or iPod touch’s screen needs some kind of additional protective layer to prevent it from getting damaged, you may want to head to the Apple store soonish to stock up on said accessories. In the very near future, you might not be able to find them, at least not through Apple’s official channels, according to sources speaking to Macworld.
The sources, who are described as Apple accessory makers who want to remain anonymous for fear of arousing Cupertino’s ire, maintain that Apple has informed them it will no longer be carrying any films or covers aimed at protecting iPhone screens from dust or scratches, or even those that claim to prevent glare and ensure privacy.
If the sources are correct, all of these types of accessories will be pulled from the Apple Store, both in its online and physical retail incarnations, as will any other accessories that stick to the surface of Apple devices. The blanket ban on anything adhesive makes sense, since these apparently have a very high return rate because of the difficulty in applying them properly.
The ban on films that “protect” the screen also makes a good deal of sense, mostly because that’s a ludicrous claim to begin with. It’s like being sold insurance against possible gryphon attack. It’s just not going to do anything, besides maybe instill a false sense of security. Think about it: do you buy protective films for your eyeglasses?
Because it’s the same exact thing. Or maybe even more ridiculous, depending on the quality of your glasses. Apple’s iPhone and iPod touch screens are made of optical glass, which is the most scratch-resistant glass in existence. I personally have owned two iPhones and two iPod touches, none of which have ever borne any kind of screen protection. I’ve dropped them all countless times, and even kept them in pockets with change and other knick-knacks, and the screens are pristine. The back cases? Not so much.
I’m not advising against due diligence here. Generally speaking, I keep my iPhone in a pocket designated for it alone, or with a pack of gum or something else non-abrasive, though sometimes I forget and throw it in with my keys. Still, keeping it loose in a bag of sand probably isn’t a great idea.
But Apple’s doing a great service to customers with this move, even if that what’s motivated it to begin with. The absence of screen protectors on Apple Store shelves should hopefully go a long way toward curbing unnecessary accessory purchases. Unless you shop at Best Buy, in which case you’ll probably come home with three screen protectors and a product service plan.
http://theappleblog.com/2010/03/18/apple-ban-screen-protector/
iPad: It’s All About the Games
Businessweek article, the iPad is going to be all about the games. A large portion of the few companies elite enough to actually get their hands on a pre-release version of the iPad are game developers. Gaming is big on the iPhone/iPod touch platform and our own Weldon Dodd’s analysis of sales in the App Store on its one-year anniversary revealed that 79 percent of iPhone users have purchased a game. Contrast that percentage with the percentage of games shown in the iPad commercial: zero. Why this dichotomy?
Practically ever iPhone commercial shows someone playing some kind of game and showing that the iPhone platform is both for productivity and fun. Whether it’s Monopoly or Crash Bandicoot, we usually see a game somewhere in the commercial. Games are fun and the iPhone naturally feels like a game controller. From the moment games left the arcade, we’ve been used to some kind of fairly small handheld controller for our interface device. You cradle it in both hands: one on a multidirectional tool (stick or directional pad) and another holding the device and pressing buttons. Staring in the days of Mattel Football and the Atari 2600 to the Xbox and Playstation, it’s something we’ve gotten used to. Nintendo changed the rules with its Wii Remote providing an interface device that feature more motion in the mix and had us hold the device more naturally.
iPhone games still generally expect us to cradle the device in our hands and use our thumbs to simulate the directional pad and buttons. An additional control scheme of device orientation and motion is featured in many games, but the majority of iPhone games utilize thumb tapping and dragging as the primary control. While I have not been lucky enough to lay my hands on an actual iPad, it seems to me that the traditional iPod/iPhone thumb control scheme will not adapt well to the iPad. Games that work great on the iPhone platform will simply not have the same user interface experience on the iPad. They can’t; the screen is too big and the device will be held differently. Unless you have really big hands you won’t be able to move your thumbs across the whole screen. How am I going to protect Dave’s house from the zombies now?
Herein is the problem. Apple needs killer games to show off how diverse the iPad will be and currently there are none. Steve touted in his keynote the fact that we are already used to the iPad because we are used to the iPhone. That’s only partially correct. Existing games will technically “run” on the iPad, but their play will be entirely different due to the different ergonomics. The game developers will have to go back to the drawing board and figure out how people will hold the iPad and update their games to take this into account. Is it better to assume game play will happen with the iPad flat, or will more people hold the iPad up to play the game? How clunky will using the accelerometer be on a device so large? The only way to answer these questions is to have a real live iPad in hand for testing.
Apple’s seeding of iPads to game developers is not about Apple’s commitment to the gaming platform, but a recognition that games will not translate well from the iPhone to the iPad. Lexulous and Monopoly probably won’t have a problem, but games that rely on fast tapping and hand-eye coordination (meaning the really fun ones) will likely not scale and new iPad owners will be frustrated with their shiny new toy. Apple needs these games to work and work well on April 3.
What will the first game be that shows off the unique features of the iPad the way Crash Bandicoot and Rolando did for the iPhone? How will we interact with these games and finally involve our whole hand and not our thumbs? I can imagine some genres of games that will shine on the larger iPad device, such as racing games (the iPad will make for a nice big steering wheel). Will other games be redesigned for the iPad or will they simply include new controls? Most of all, will we have to buy new games for the iPad or will they simply be free updates? I’ll leave that to the game developers who were lucky enough to have an iPad before everyone else to protect us from boredom.
http://theappleblog.com/2010/03/20/ipad-its-all-about-the-games/#more-42640
Which Mobile App Platform Should a Startup Focus on?
This post is part of our ReadWriteStart channel, which is a resource and guide for first-time entrepreneurs and startups. The channel is sponsored by Microsoft BizSpark. To sign up for BizSpark, click here.
As much as startups want to launch their applications across all mobile platforms, it's often more realistic to focus on just one. But which one? The iPhone has the biggest numbers in terms of both apps and app buyers, whereas Android usage stats are rocketing.
Earlier today we wrote about a new mobile analytics report that showed that Google is no Apple. We explained the difference between these two as relates to phone sales and usage. Now we'd like to highlight the difference for startups that are deciding which one to do business with. It's tempting to go with Apple because of their current sales figures, but in the long run Google is going to be a far less limiting business partner.
What's the Best Reason to Go With Apple?
In early March at the Mobilex Conference in Chicago, Charles Yim, of Ad Mob explained his company's mobile metrics report: "Android and iPhone users download a similar number of apps every month and spend a similar amount of time using the apps. However, iPhone users continue to download more paid applications, with 50% of users purchasing at least one paid application a month compared to 21% of Android users and 24% of webOS users."
This, as well as the iPad's pre-order numbers, is one of the strongest arguments for why the iPhone is the best way to go. So yes, the money is in Apple apps, but consider that app developers are starting to make equivalent money with Android.
Difference between Apple and Google as a Business Partner
Recently ReadWriteWeb guest writer Daniel Cawrey pointed out that Google makes most of their ad revenue by driving traffic to Google-owned websites. So the greater the number of apps Google can get on their websites, the more page views and resultant ad revenue they generate.
Yes, that's good for Google. But since selling mobile apps increases the amount of page views Google can generate, the company is going to be far less concerned with charging or limiting app developers in the way that Apple does.
Finally, mobile innovator forums are already being dominated by Android. Where do you think you'll find more app makers to partner with? There are far fewer barriers to app developers collaborating on the Android platform compared to the walled-garden of Apple.
Tech startups often have to plan for long-term economic growth in ways that the current market says is not yet possible and when it come to long-term growth, Google Android is going to limit those possibilities far less than Apple.
UPDATE: An earlier version of this story incorrectly described the Android and Google marketplaces. We regret the error.
http://www.readwriteweb.com/start/2010/03/which-mobile-app-platform-does-startup-focus-on.php
Popular Real Estate App Zillow Debuts on Android
As of today, Zillow's online real estate marketplace application is now available on phones running the Google Android mobile operating system. The new Android app is similar to the previously launched iPhone version but includes a couple of additional features like voice search and the incorporation of Google Street View images.
The company hopes to expand on the success of their iPhone application - an app downloaded nearly one million times - with the launch of their mobile app for the rapidly growing Android user base. Like its predecessor, Zillow's mobile app provides "Zestimate" home values, home details and historical data on 95 million homes in the U.S. Users can browse through listing information, including photos and home details, and then call or email the associated real estate agent right from within the application. There are also filtering mechanisms that allow users to search for homes by price, number of bedrooms and bathrooms as well as listing type (for sale, for rent, etc.)
Android Users Get Extra Features
With the new app, Android users benefit from their phone's technology in order to access a few additional features. For instance, with the new Google Street View option, users are able to see curbside photos of all the homes in a particular neighborhood, whether or not they're for sale or rent. This is a great benefit for mobile home shoppers who want to know more about the neighborhood where a particular house is located. Is it on a busy street? Are the other houses nearby in good repair? Does it have sidewalks? And so on.
Another unique feature for Android users is voice search. Users can speak the address, neighborhood or city into the mobile application and be taken there on the map.
The Zillow app works whether you're searching for new homes from your living room or whether you're driving around looking at houses. If the latter, Zillow taps into the phone's GPS to place your location on a map and show you the nearby home data.
It's also worth noting that you don't have to be a potential homeowner to take advantage of Zillow. In mid-December, the company added rental listings to their online and mobile services, a savvy business decision in a down economy where many are now choosing to rent until the market stabilizes.
Get It Now
You can see the Android application in action over here on YouTube or you can download in now for free via www.zillow.com/android. If you have neither an iPhone or Android phone, you can alternately access Zillow.com via its mobile site at Zillow Mobile.
http://www.readwriteweb.com/archives/popular_real_estate_app_zillow_debuts_on_android.php
Weekend Fun: New Apps for Your iPhone
As one of ReadWriteWeb's iPhone users, I'm always looking for new applications to try out. Some get downloaded for a day and then deleted right away, others slowly inch their way closer to my homescreen. Even rarer are the ones that become actively used on a regular basis. Occasionally, we like to share our findings regarding our favorite new apps. (See, for example, last month's list here). Although I can't guarantee that all of the ones on the list below will become favorites forever, they piqued my interest enough to get a coveted spot on my iPhone this month. Let us know what you think about their potential for long-lasting success.
1. Miso
I've been playing with Miso off and on for a week or so. Dubbed a "Foursquare-Like App for Homebodies" by yours truly, this app lets you "check-in" to the TV shows and movies you're watching and earn badges. While I like the idea, I've found that the app suffers from the lack of an easy way to find and follow other users. That leaves us TV-watching "stay-at-home" folks feeling a little too isolated when already taking part in a rather non-social, non-interactive activity. However, if the app can improve the ability to find and follow other like-minded entertainment consumers, there's potential for a fun "niche use" type of app here. (Review: Miso: A Foursquare-Like App for Homebodies)
2. MediaServer
MediaServer seems so promising, but I've had trouble getting all aspects of it to work properly. The app is designed to be an easy way to view your iPhone media on your TV set by way of a Media Center-type hardware device (XMBC, Boxee, etc.) or game console (PS3, XBox 360). And it is easy to use. You install the app, launch it, and boom!, your media console sees your iPhone - no configuration required. As far as viewing user-created videos or photos, the app excels. But streaming music or video? Not so much. Due to varying degrees of DRM applied to the files themselves and codec support on the hardware device, playing media on your TV is harder than it should be. (I tried with the Xbox in my tests.) Whether it's the app that's to blame or the hardware, I can't tell. However, MediaServer did become a great way to do iPhone photo slideshows on the TV and that alone is keeping it on my phone for now. Hopefully the rest will be improved in time.
3. Sticky Bits
The RWW bloggers who attended the recent SXSW festival have come back raving about the barcode-scanning Stickybits app (iTunes link). The app, which debuted at the conference, goes hand-in-hand with the online service that lets you either print your own barcodes or buy pre-made stickers which you can then associate with real-world objects. Using the Stickybits iPhone application, anyone encountering these stickers in the wild can scan them to discover whatever data theyv'e been associated with. Will Stickybits actually stick around though? It's too soon to tell, but it sure is fun to play with in the meantime. (Review: Stickbits: Portal to Another Dimension or Graffiti for Nerds?)
4. Siri
Although not brand-new, the Siri app which debuted in February on the iPhone is rapidly becoming one of our all-time favorites and therefore has to make this list again. If you have not installed Siri yet, do so now! Built with artificial intelligence technology, Siri functions as a personal assistant which can provide information on a variety of topics from weather to movie listings to restaurants, events and more. You can either type into the app's search box or speak your query to get started. And the more you use it, the smarter it gets. The voice recognition works well, too, although it never understood "Alice in Wonderland movie" no matter how many times I said it. (Maybe it already knew I wouldn't like that movie?) We'll give it a pass there, though - voice recognition is a tough nut to crack. Still, the intelligence of this app will soon have you relocating the apps it replaces (movie listing apps, restaurant finders, etc.) to back screens of the iPhone. (Review: Siri: Your Personal Assistant for the Mobile Web)
5. Tweeb
Obsessed with ego-tracking your Twitter stats or tasked with managing a corporate account of some kind? Then Tweeb's new Twitter analytics tracker (iTunes link) is a handy app to have. For $1.99, you get access to real-time, on-demand statistics including tweet counts, follower counts, retweets, mentions and clickthroughs on your tweeted links. You can also use the app to tweet, manage your friends, block or unblock users, view Twitter profiles, view your following lists and manage multiple Twitter accounts. The data is presented in clean, easy-to-read layouts and there is even a history section so you can measure your growing influence over time. Well worth a couple of bucks if you access this data on a regular basis!
6. Buzzie
The first app to access Google Buzz natively is pretty great, but I'll admit that I'm more likely to switch over to Buzz from Google Reader's mobile website than launch a standalone app. If the iPhone had app multitasking though, that would be a different story. Still, Buzzie has a few standout features - photo-sharing and photo browsing, most notably. It also feels "a lot snappier" than Google Buzz's web app, noted Frederic earlier this month during his demo. (Review: Buzzie: The First Native Mobile App for Google Buzz)
7. SpringPad
Part of Springpad's service, this Evernote competitor functions as a mobile note-taking and reminder app. Similar to Evernote's offering, you can write a note or snap a photo to remember something (which is then added to your online account), but it also introduces barcode-scanning as another way to "remember" an item. You can use the app to access all your saved data, too - handy for accessing shopping lists, recipes and restaurants you want to try while you're out and about. (Review: Springpad Takes on Evernote with Semantic Technology, Barcode Scanner)
http://www.readwriteweb.com/archives/weekend_fun_new_apps_for_your_iphone.php