2010년 4월 7일 수요일

iPad: The First Real Family Computer

With the iPad's arrival this weekend, a holiday weekend for many Americans, this new iPad owner had the chance to see the device in action. In fact, "see" is the operative word here. Not, "play with myself," as is the case with most new tech gadgets I purchase. Instead, I simply watched from a distance as, over the course of the day, the iPad found its way into the hands of nearly every family member from ages 4 months to 87 years old. The incredible thing? No one walked away confused, frustrated or disappointed. It did precisely what they wanted it to do and with such ease that my tech support was not required - not even once - allowing me to sit back and relax...with an old-fashioned, paper-based magazine.

After hearing the hoopla from the iPad launch, the crowd of "not-so-early" adopters has likely been left wondering if this is a case of media over-hype or if something revolutionary has truly occurred. If you count yourself among this group, then perhaps the spec-filled, analytical reviews won't sell you on the device's potential.

You already know what the iPad can do: apps, games, eBooks (or rather, iBooks), media and so on. But what can it do for you? How does it fit in with your life? This anecdotal review may help you to answer that question:

A Day in the Life of an iPad

The morning after the iPad's arrival - incidentally Easter Sunday here in the U.S. - I spent the first half hour of my day with the iPad in one hand and a baby bottle in the other. While the little one ate, I read the New York Times. For free. Well, at least some of it. Although a full-featured paid application is on its way, the "Editor's Choice" app available now is a great way to hit the highlights from the paper's top sections. The iPad's weight here was a bit of an issue - 1.5 pounds may not seem like a lot, but holding it aloft away from baby's grabby fingers was a bit tricky, especially because, unlike an actual, dull grey-colored newspaper, the iPad's glowing screen and colorful images is an invite to touch that can't be denied.

Morning Newspaper

Later, in the car to the family gathering, I finished reading the articles I missed in the NYT's offline mode. I have the Wi-Fi version of the iPad, so Internet access is limited. But the articles were still available, cached to the device for just this situation. I then passed the time with a game of iMahjong. Like most iPad games, Internet isn't needed to play.

Upon arrival at our destination - the sister-in-law's house where extended family would meet, dine and relax, I mistakenly imagined that the only two people who would be interested in my latest purchase were the teenage nephews, already iPod Touch owners and avid gamers. Although they were immediately engrossed, to be sure, they weren't the only ones who would spend time with this new device, as I would later find out.

Game-Playing Device

The first question from the oldest nephew: "I heard iPad apps are a lot more expensive than those for the iPod Touch - is that true?" Unfortunately, it is. For whatever reason, iPad developers have mistakenly assumed that a bigger screen means a bigger price tag. This is not how the minds of penny-pinching, allowance-earning tweens and teens think, though. And although they may not be the target market per se, their moms and dads are. A game priced too high will simply be ignored - or worse, torrented, the nephews tell me. There are plenty of iPhone apps on torrent sites, I'm being told - referring to the online stores of cracked, hacked and otherwise ill-acquired software programs, movies, TV shows, music and media made available for download for those running free torrenting client applications on their computers. iPad apps will soon appear here, too. Should developers be worried about this black market for their super-sized creations? Yes, possibly. Unlike the more moderately priced iPhone apps, iPad apps can be much more expensive. And if their prices extend beyond the comfort levels of today's consumers, you can be sure the apps will leak out on backchannels such as these.

With pricing in mind, I tell the nephews they could download anything they wanted so long as it was free. And so they set forth upon their iPad adventure. After playing a number of games, including the Guitar Hero-like "Tap Tap Radiation," a tilted maze in "Labyrinth Lite," the role-playing game "Aurora Feint 3," some sort of shoot-em-up called "EliminatePro," and several others, my iPad was soon filled with a screen of apps I knew I'd never touch but would be regularly accessed time and again at subsequent family functions.

Child's Plaything

Once the older nephews had their fill, it was the 5-year-old's turn. With adult supervision, he enjoyed Disney's interactive book app, Toy Story and created works of art fingerpaint-style via Doodle Buddy. (He got a real kick out of the sound effects that accompanied the paste-in clip art in the program, too. Animal sounds, apparently, are incredibly funny).

We mistakenly thought that the Marvel comics book application would also be a fun diversion for this second-youngest of the family. (Don't laugh - comic book aficionados we are not.) But after a second-page reference to "Girls Gone Wild" in the free Spiderman comic and a third-page image of our favorite superhero shouting "Shut the @#*% up!," we realized that, at some point, comics must have grown up. These one-time children's past-times are now adult graphic novels. Oops. App closed. Back to doodling.

Grandma's Photo Album

Later, with bellies stuffed by Easter ham and dessert, the iPad found its way to the baby's grandmother. One guess what she looked at? Yes, baby pictures. "Can you email me some of those later?" Of course I could, but not later, now. Like the iPhone and iPod Touch, photos (a max of 5 at a time) can be sent directly from the iPad's built-in Photos application.

...And Everything Else

Now hours had gone by, and the iPad was still in circulation. With nothing else to do, I opened a wrinkled, balled-up magazine I had thrown into my bag precisely for this reason. I didn't expect to get much iPad-time myself, I just didn't realize that it would literally never return to me. As one person played on the iPad - reading, watching a video, playing a game, etc. - others relaxed with TV, a book of Sodoku puzzles, toys, and (gasp!) even printed newspapers.

On the iPad, someone was playing cards. Then someone was watching Netflix. Grandma is showing great-grandma more photos. Look! The baby is doodling! Now someone is trying an iPhone app on the iPad. (Verdict? Not a good experience. Forget the fact that the iPad runs all the iPhone apps - they look awful. Don't bother.) Interestingly enough, one "app" that was never launched was Safari, the iPad's built-in web browser.

By nightfall, the iPad had been in rotation for hours upon hours and still had nearly 40% battery remaining. The battery longevity claims (10 hours+) are true, it seems.

A Family Computer

Debates about the iPad's worth as an eReader, aside, fears that it will somehow transform us from a population of content creators to passive consumers (most of us already are just that), hopeful claims from big media that it's the "future of publishing" - I'd argue that none of these are reasons to buy or not to buy an iPad.

Simply put: the iPad is the first real family computer. No longer is computing an isolated experience with one person staring at one screen, fingers clacking away on the keyboard while the rest of the family does something else. The iPad was shared between brothers, giggled over by children, and downright snuggled up with by parent and child. It was no more isolating an experience than someone reading the paper in the next chair over. It was easily just another everyday object. And that may be its biggest selling point yet: the iPad hides away the technology, and makes content king. And at the end of the day, that's not really such a bad thing.

 

http://www.readwriteweb.com/archives/ipad_the_first_real_family_computer.php

Why You Need to Be Developing for the iPad Right Now

On Saturday Apple let the public get their hands on their newest creation, the iPad, setting off a flood of hype and media coverage which has likely yet to reach its peak. Yes, this is yet another post about the iPad, and my apologies go to those who are tired of being choked by the frenzy of stories surrounding the iPad launch, but a few things I learned from this weekend might come in handy for undecided developers.

Personally I tried to avoid the iPad hype this weekend, and not because I'm not a fan of Apple products or because I have a specific disdain for the iPad; I tried, and failed, to avoid the hype because I believe I underestimated its potential impact. This is just part of the reason I believe any developer even contemplating the idea of making an iPad application should do it, and do it as quickly as possible. Here's why.

There Aren't That Many iPad Specific Apps Yet

When I first joined Facebook in 2004 it was still very small and very young and I could remember being able to page through the less than 100 groups that existed on the site. Then it was easy to either find a group you wanted to join or to create one and gain a large membership. Now, the network has hundreds of thousands, if not millions of groups and finding the ones you actually want is much harder.

iPad_apps_apr10.jpg

The iPhone has gone through this same process. When the App Store launched, only a few thousand applications were on it, making searching for apps easy and making the potential impact of new applications much larger. Now, as we know, hundreds of thousands of applications clog the App Store and make searching and discovering new applications exponentially harder than before.

The same thing will happen to the iPad, which means now is the time to jump on the train. A current search of the App Store for iPad apps turns up just over 3,200 applications, a fraction of the number of iPhone/iPod Touch apps which will likely pass 200,000 later this year. While the iPad does run these other apps, there is a dearth of iPad apps, especially those that are not just scaled-up versions of their iPhone predecessor. The time has, obviously, never been better for app developers because right now with so few iPad apps, the probability of being discovered early is much higher.

The Apple Buying Culture Wants Your App

People don't love Apple for their low prices; they willingly hand over hundreds, if not thousands of dollars for the company's various products. The culture of the people who buy these products has taught them that price is not the main motivation behind why they buy something, while at the same time making them more willing to hand over their cash in micro-payments for individual games and applications.

From the iPod to the iPhone, iTunes and the App Store have bred a new a customer willing to pay $1.99 for music, or $2.99 for an app they've never tried without hesitation. I know I've done it before, and I should feel worse about it but I don't. I've spent a few bucks here and there on applications that I used only a handful of times but I don't get angry about it. Honestly, my music purchases are much farther scrutinized than my app purchases. For better or worse, we've been taught to accept the throwing away of a few bucks here and there, and app developers have been cashing in on that for a while now.

The other opportunity around this buying culture for the iPad is that people will likely pony up a few extra dollars for each app on average. While developing an iPad app may not be twice the effort it takes for an iPhone, the customer will likely be willing to pay $1.99 for an app that was $.99, especially just after launch. If I had an iPad right now, I'd want to test out the best applications on it, and some of those apps are likely to cost as much as $9.99, but I would likely still buy them because, hey, I just spent $500 on a device, what's a few extra bucks?

The Hype Window Is Big, But Not Too Big

The hype over the iPad has just begun, and it will only get bigger as more people discover what it can do and start being stared at by strangers on the subway. The hype will continue later when the 3G version of the iPad launches, though it will not be quite as large as this weekend's surge. The 3G launch will likely get the media buzzing about it again, and it will help the hype live longer than normal, however, that window of excitement could close this summer.

New MacBooks and new iPhones are expected to be announced, if not launched, this summer, and they could likely steal a majority of the spotlight away from the iPad, especially if the mythological creature that is the "Verizon iPhone" does in fact become a reality. Apple will likely do everything in its power to keep the hype surrounding the iPad up until the holiday season when the company does its best business, by then, however, there will be a lot more iPad apps than there are right now.

This Thing Is Likely Bigger Than Most Expected

Originally analysts had estimated that between 200 and 300 thousand iPads would leave shelves this weekend, but Gene Munster of Piper Jaffray revised his guess to between 600 and 700 thousand after seeing the hoards of people waiting in line Saturday. Numbers aside, the impact of the device before its launch speaks volumes to its potential from here on out.

Several media companies announced they would be developing special no-Flash sites specifically for iPad browsing, and others said they would be providing HTML 5 video capability in anticipation of the device. All the while, several outlets, like WIRED and the Wall Street Journal announced they were working on iPad applications for viewing their content.

After Apple's past success with the App Store on the iPhone and iPod Touch, it's no surprise that these companies are jumping on board even before the iPad is in customers' hands; they recognized the importance of early adoption and being in the store at launch. Popular technology journalists have given mostly positive reviews of the device as it seems actually seeing, holding and using the device speaks louder than just reading, or hearing about it.

Personally, I didn't think the launch would be this big, but it has certainly been another success for Steve Jobs and Apple. That being said, the reasons to develop on the iPad pile much higher than those not to, so if you're even considering it, do it. Do it now.

 

http://www.readwriteweb.com/start/2010/04/why-you-need-to-be-developing-for-the-ipad-right-now.php

iPad Problems Begin to Surface

ipad_medium_size.jpgIn addition to confusion over charging that we covered yesterday, a number of other issues have come to light to mar the iPad's debut.

The most common, according to Apple's iPad support forums, are weak and intermittent Wi-Fi signals and overheating.

The heat issue might make the beach bums ReadWriteWeb mentioned earlier as early adopters default to other devices - or make the long move to Peter's Sink, Utah.

An additional issue is the apparent inability of the iPad to handle IMAP push email from Yahoo and others.

Some of these and other problems may be the normal shaking out process of a hardware launch. Some may be genuine design issues. But some, like the "not charging" messages people were getting yesterday, may turn out to be a result of a multitude of expectations. Some expect it to behave like a phone, others like a laptop computer- and in some ways it does neither. It could be some time before expectations, and limitations, are established.

These issues, again, are rooted in the responsibility of manufacturers in setting those expectations. Were these limitations noted prior to launch? If so, were they not communicated out of a fear of limiting sales?

ReadWriteWeb has been evaluating the iPad extensively. How has your iPad experience been?

 

http://www.readwriteweb.com/archives/ipad_problems_begin_to_appear.php

Android App Growth on the Rise: 9000+ New Apps in March Alone

According to recent statistics from AndroidLib.com, the Android Marketplace saw 9,331 new mobile applications added to its app store during the month of March, 2010. This number is even more phenomenal when you look at the Android Marketplace's historical growth. In December of last year, for example, there were 3,807 new applications added to the Android app store. By January, 4,458 more were added. In February, 5,532 arrived. And now, 9,331. If this trend continues, we could possibly see a month this year where the number of new applications tops 5 digits. And with numbers like this, Android could soon give Apple a run for its money.

Since the launch of the Google Android Market in October 2008, the developer ecosystem surrounding the OS has seen rapid growth. One week after the Market's launch, there were just 167 applications available for download. That may seem like a lot, but when you positioned it against Apple's App Store - now with over 160,000 applications - it was clear that Android had a long climb ahead.

But climb it did. By September 2009, the Android Market passed 10,000 applications. By February of this year, Android Market share doubled again, positioning the Google Mobile OS to overtake Palm and the Market size grew again to include 19,897 applications. Today, the number of Android applications has reached 27,243 and there's no sign of its growth slowing down.

Although Apple still has far more mobile applications available for download, relative to the number of apps housed, Android is actually one of the fastest-growing mobile application stores on the market today. According to mobile analytics company Distimo, Android hasn't quite reached 30,000 yet, but in a statement last month from a Google representative, the company claimed there were "approximately 30,000 free and paid apps." Maybe they were just rounding up?

 

http://www.readwriteweb.com/archives/android_app_growth_on_the_rise_9000_new_apps_in_march_2010.php