RIM recently announced the PlayBook, a 7-inch BlackBerry tablet clearly aimed at business professionals, but is it a case of too little, too late? Has Apple secured its entry into the enterprise market with the introduction of the iPad?
Computer World’s Jonny Evans seems to think so. In an article posted today, Evans cites his experiences at a massive international financial event in Geneva as evidence that Apple is cracking the enterprise market in a big way. iPads and iPhones were omnipresent at this event, according to Evans, despite it being exactly the type of place you’d expect a BlackBerry crowd.
Anecdotal evidence isn’t the only kind supporting the claim that Apple’s enterprise influence is growing. The iPhone 4, iPhone 3GS and iPad led the market in enterprise activations during the period between May and September of 2010 according to research firm Good Technology. Behind them was the Motorola Droid-X, an Android-based handset.
iOS devices accounted for 56 percent of net new activations’ total. For the iPad to appear third on that list overall, when it isn’t even a smartphone, is a hugely impressive feat for Apple. It’s clear the tablet is having an impact on Apple’s business, and I maintain that its success is also resulting in a halo effect for Apple’s iPhones, too.
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