The mobile augmented reality (AR) industry has seen a tremendous amount of growth over the last year. No longer are we simply holding our phones up looking around for nearby coffee shops - now our magical pocket computers can recognize images and augment them in real-time with 3D graphics. Mobile AR browsers like junaio and Layar have begun to venture into this realm, but a new player, Popcode, has a different spin on the mobile AR interface and how we interact with objects in the real world.
Rouli Nir at Games Alfresco brought Popcode to my attention today with his article introducing Extra Reality Ltd., the British company behind the technology. Available for Android only at the moment, the free app lets users activate AR experiences by scanning one of Popcode's unique codes.
The codes consist of a series of dots and dashes (like Morse code) placed above and below the Popcode typographic logo. By scanning this marker, the app will quickly download the necessary assets to load a 3D experience based on the markerless tracking of an actual real-world object. Some of the examples in the video below include interactive business cards, maps and t-shirts.
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