Google bought AdMob, and Android has been catching on with consumers like a brush fire on a dry midsummer day, but Apple is still holding the reins as far as serving ads to smartphone users goes. That’s according to new data released by Millenial Media, which is now the largest independent mobile ad network.
Millenial used to be number three, but that changed when Google acquired the largest, AdMob, and Apple acquired the second largest, Quattro, which it recently shuttered in favor of its own iAd platform. That means the closest to unbiased numbers regarding mobile ads that we’re likely to get are probably from Millenial.
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