2010년 8월 12일 목요일

Apple Rumor: iTV Hitting in the Fall, $99?

appletv.pngRumors about the next iteration of Apple TV have coalesced around a few key facts - the device is expected to be named iTV, in the style of the company's more successful offerings, run customers an easy $99 and hit sometime in the fall.

Engadget is reporting that the set top box will resemble the iPhone 4's appearance and capabilities, including apps, but will only be capable of playing back video at 720p - a downgrade from the current Apple TV.

Apple first launched Apple TV in 2007, when it basically flopped. Steve Jobs tried again in 2008, when he admitted the difficulty Apple faced in trying to get Web-enabled TV into consumers' living rooms: "All of us have tried. We have, Microsoft, Amazon, TiVo, Netflix, Blockbuster. We've all tried to figure out how to get movies, over the internet onto a widescreen TV, and you know what, we've all missed. No one has succeeded yet."

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