An internal Google memo obtained by the Wall Street Journal outlines the company's "vision statement" for monetizing its vast stores of data over the long term.
The document talks about major profit sources like data and advertising exchanges. But it also includes some "wacky examples" of ways to make money from everyday users that its authors promise will be the subject of "future brainstorming sessions."
Brainstorming what to sell to end-users
"There are additional end-user features which we can consider developing that will leverage the user-cookie," says the document, which was compiled by an advertising executive who came to Google from DoubleClick, the global online advertising giant Google acquired in 2007.
An excerpt from the internal memo obtained by the WSJ.
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