Facebook's new head of mobile products, Eric Tseng, spoke today at MobileBeat 2010, introducing a new approach to the company's OpenGraph.
"Where we're going from here is a platform strategy. We're going away from a one-off app strategy,"
In other words, OpenGraph's going mobile, in more ways than one.
Goin' Mobile
First, Facebook considers and will approach further development of OpenGraph as a platform with infinite reach. Second, you'll soon see OpenGraph elements, like the Like button, growing out through unconnected mobile apps, as they already have through the non-mobile space. Facebook, after all, counts its mobile users at 150 million.
The "'Like' button for the entire Web" has now become the Like button for the post-Web world. Whether that is a good thing is highly debatable. That it is in fact a reality is not.
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