Perhaps it's the usual mistrust people assign to corporate executives. Yet Jobs is no stranger to controversy around saying one thing - and then announcing another. As it turns out, two Stanford researchers have recently been studying the truthiness of CEOs and devised a formula for red-flagging deceptive CEO statements. Jobs seems to get a mixed score.
We can evaluate online debate about what Jobs says and what he means, and then what Apple does, until we're weary. Lucky for us, someone else has done this work on a much wider scale. Stanford University researchers Anastasia Zakolyukina and David Larcker set out to find a way to tell when CEO's are lying, and studied thousands of earnings calls for definitive patterns.
In How Can You Tell When A CEO Is Lying? the researchers present us with a few indicators:
- Lying executives tend to overuse words like "we" and "our team" when they talk about their company and avoid saying "I"
- Overuse of words that express positive emotion ('fantastic,' 'superb,' 'outstanding,' 'excellent')
- When the CEO does not answer the question directly; refers to others
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