2010년 2월 17일 수요일

Loving the iPad: A Real Computer for Virtualizing Enterprise Apps

ipadLeadFeb2010.jpgThe iPad is dropping soon. The question remains, how big of an opportunity is it for the enterprise? Today we take a look at the work being done by software virtualization leader Citrix to get ready for streaming applications to the iPad. And we find that it looks more promising than ever to move quickly to supporting a tablet experience in the four walls of the enterprise.

Building on the massive momentum of the iPhone, software virtualization (running non native apps directly from iPad) allows existing apps to run on iPad without changing them. Citrix Reciever, an application designed to bring streaming software from one machine to your iPhone is being prepared for the iPad, and will also be able to interact with existing Windows applications in production environments.

The Ultimate Mashup: iPad Enterprise-Ready on Day 1

iPhoneExcelGraph.png

If your application isn't designed for Safari, or uses media objects that don't run on the iPhone, using Citrix Receiver - along with some design considerations - can give you an amazing mobile-ready experience for your existing applications. The Citrix Community Blog takes a look on how to optimize your current Web applications and desktop tools for the iPhone and iPad.

Attention to Detail

iPadName.pngWe thought that perhaps all of this is too good to be true, so we reached out to Chris Fleck of the Citrix mobile team. Here's what we learned.

  • Can iPad processor handle virtualized software and display it smoothly? The A4 1 ghz processor looks like its clearly up to the task of delivering Web and desktop applications to the device and rendering them in real-time. The Citrix Receiver is already working on the iPhone, so at first glance it looks like scaling up to the bigger screen size scales nicely with the faster processor.
  • What about the issue of background processing? This was one of the obstacles we were initially wary of. Today, the iPhone does a great job of enabling hooks within applications to remember the state of the application when it shuts down, so when going back there's the same map or email. Citrix Receiver does a similar thing, but even goes further by allowing the application to continue (if wanted) to run in the background on the host. And, according to Fleck, IT can set a policy on whether the application requires a new logon or not based on your preferences.
  • Can it be branded and have my own icon? So, we wondered, can a team customize this experience so it carries the proper branding? Citrix Receiver allows you to drop a custom icon onto the desktop of the application, which is preset to a specific location on the homescreen of the iPhone/iPad and to a specific Citrix hosted app.
  • Screen size. Steve Jobs said on stage at the Jan. 28 event, iPad is "the best Web browsing experience you'll ever have." One of our questions was whether the iPad would work well for existing applications. The good news as reported by Fleck on his blog: "It turns out the 9.7 inch display on the iPad with a 1024x768 screen resolution works great for a full VDI XenDesktop. Windows applications run unmodified and securely in the data center, and even multiple applications at once."
  • Interactions: Mouse, gestures, landscape? Okay, so this is area that is going to be hard to confirm until we touch it, but we asked some hard questions. First, whether gestures will be supported, such as swiping, zooming, and the virtual keyboard. The answer is yes. Those are in the iPhone Receiver application now and are being worked on behind the scenes. In short, with the native functions in the iPhone SDK and some design work by Citrix, a good experience will be delivered out of the box.
  • What about video, Flash, or processor heavy applications? One use that we expect to be important is the use of streaming protocols. This is an area where it is not yet clear that the processor has enough juice to keep up with streaming video. In exploring this with the Citrix team, we discussed ways to use smart application design (e.g. moving the video streaming out of the Receiver and into native apps) so that streaming video or Flash applications with lots of screen activity are optimized for viewing on the mobile device. Standard Flash applications should be no problem at all. It's is something that is still speculative in our minds, but this could very well be a place where a mixed-mode design could support streaming needs and also support the native Web applications.
  • Peaceful co-existence: Native vs. non native apps joined as one? This is one of the areas we dove into. Is it possible for a user to have a great experience when in the virtual session and then go back and forth to native applications? Apple, by being forward thinking in the integration of Web applications has provided several tools to make this easier. First, proxy settings to open up native apps when links are clicked, and the ability to drag the virtual apps (like Web apps) to the home page of the iPad or iPhone go a long way in giving the tools to developers.

    Citrix Receiver does part of the work by creating a way for a Web link to have a custom icon and can "remember" its session so that when the application is clicked on, it goes to the right place in the virtual application. What does this mean? Since Safari is running on the iPhone/iPad and can not display a Receiver app at the same time, the real enterprise app could be running on a Citrix server and quickly reconnected after leaving Safari.

Health Care Opportunity

win7ipad4.jpgA few weeks back, we explored the opportunity of an iPad-like device in health care. In the context of virtualization leading the way to enterprise adoption, the hospital may be sweet spot for innovation.

If you're an EPIC or Cerner shop already, you are likely using software virtualization to deploy EHR (electronic health records) to your PCs in your hospitals. Citrix is already in this software virtualization space with its XENDesktop and XENApp products. Right now, we can picture the smiles on the folks in Kaiser Permanente's IT team. Their jobs just got more interesting, an effect we expect to see rippling across the industry.

Who Wins

Microsoft Windows: Applications get another client, and Microsoft wins in keeping its customers happy in supporting the newest innovation in technology.

Apple: The iPad will be able to run native apps and virtualized enterprised apps at the same time. A new opportunity in the iEnterprise and more sales into the channel. Perhaps it will take the iPad to finally bring the iPhone inside as well.

Citrix: It goes without saying that the XENDesktop and XENApp clients will rely heavily on this capability. New customers may emerge, and existing customers will get massive value from their existing relationships with Citrix.

Epic and Cerner: This is a bit harder to predict, but we suspect that even though these vendors are moving forward with their native iPhone applications, it can only be good news to see their existing products get support from the iPad. With this, the work of optimization can begin. In the future, we can see tuning one of these applications to enable "virtual but custom" views on the iPad and iPhone, while supporting investments already in place today.

Cisco's network: Having been a Cisco employee for five years in the past, I always like it when the network wins. Here, it clearly does, where streaming applications in real-time saves time and money, and then brings more value to real-time connections

Users everywhere: And finally, those of us who spend time in the large enterprise. It just wouldn't be fair for another class of cool technology to pass by the knowledge workers. This might be the time to investigate for your team how you might be able to get iPad in your hands - sooner than later.

Are you thinking of iPad and have XENDesktop today? Do you see holes in this approach to bringing the tablet to the enterprise?

 

http://www.readwriteweb.com/cloud/2010/02/ipad-virtulaization-enterprise-applications.php?utm_source=ReadWriteCloud&utm_medium=rwchomepage&utm_campaign=ReadWriteCloud_posts&utm_content=Loving%20the%20iPad:%20A%20Real%20Computer%20for%20Virtualizing%20Enterprise%20Apps

Mobile Data Traffic Surge: 40 Exabytes by 2014

In only four short years, the worldwide mobile data traffic will reach 40 exabytes per year. This is according to new research from Cisco which sees the traffic jumping from 0.09 exabytes per month in 2009 to 3.6 exabytes per month by 2014. And in case you don't know what an exabyte is, it's 1 billion gigabytes. That's one quintillion bytes.

It appears that not only does the mobile web have a future, the mobile web is the future.

Global mobile data traffic has increased 160% over the course of the past year and is now at 90 petabytes per month, or the equivalent of 23 million DVDs, according to the Cisco Visual Networking Index (VNI) Global Mobile Data Forecast for 2009-2014. By 2014, it will have reached 3.6 exabytes per month, a 39-fold increase.

The researchers said there are two major global trends driving up the data usage. One, obviously, is the increase in the number of data-ready handsets. Simply put, more handsets capable of browsing the web means more data usage. By 2014, there could be over 5 billion personal devices connecting to mobile networks and over 400 million of those devices may represent the only means of connecting to the Internet that some people will have.

However, it's important to note that in Cisco's study, they also counted laptop air cards as mobile Internet devices, so these numbers don't just speak to the proliferation of smartphones themselves, they speak to how we will increasingly be using cellular data networks to access the Web in the future.

The other major trend driving up the data traffic numbers is the consumption of mobile video content. By 2014, mobile video will account for 66% of all mobile data traffic worldwide. This represents a 66-fold increase from 2009, the highest of any mobile data application. This expected increase has been noticed by other studies, too. In September 2009, for example, U.K.-based research firm Coda reported that we'll be using 1.8 exabytes of video per month by 2017.

Another way to get a handle on the increase is to look at the average mobile broadband connection and how much data traffic it uses. Right now, the average connection uses 1.3 gigabytes per month - the equivalent of 650 MP3 music files. By 2014, the average connection will use 7 gigabytes of traffic per month or the equivalent of 3500 MP3's.

The Middle East and Africa will have the highest compounded annual growth rate (CAGR), with a rate of 133%. Following that region is Asia-Pacific (119% CAGR), and North America (117% CAGR). India will be the country with the highest CAGR - they'll be at 222%. China will follow with a 172% CAGR and South Africa will have a 156% CAGR.

These are just some of the highlights from Cisco's research. If you're interested in learning more, you can read through the entire report here.

 

http://www.readwriteweb.com/archives/mobile_data_traffic_surge_40_exabytes_by_2014.php

MeeGo: A New Linux OS to Fight iPhone, iPad and More

Nokia and Intel have just announced the creation of MeeGo, a new Linux-based operating system designed for portable devices including netbooks and smartphones as well as other non-desktop platforms like connected TVs and vehicles. The new OS is a combination of Nokia's Maemo and Intel's Moblin, both Linux-based computing environments. This partnership is notable not just for combining two different Linux platforms under one roof, but for its cross-platform support of both Intel and ARM chips, the latter currently popular in mobile devices like Apple's iPhone thanks to its low power consumption needs.

The MeeGo operating system is designed to let developers write once and then deploy to a number of hardware platforms including everything from smartphones to netbooks and more, a popular strategy these days in an increasingly fragmented mobile world. The same strategy has also been recently embraced by Adobe, who now lets their developers write once and then deploy their Flash apps to any operating system, both desktop and laptop-based or mobile.

Applications that previously worked on Maemo or Moblin will work on the new MeeGo OS, too, say the companies. Also, the new platform is not intended to replace Nokia's own Symbian OS, Nokia assures. Instead, using the Qt application and UI framework, developers can deploy apps to both MeeGo and other platforms, including Symbian. The resulting applications will then be marketed through Nokia's Ovi Store, for all MeeGo and Symbian-based Nokia devices while Intel's AppUp Center will handle the marketing of apps for Intel-based MeeGo devices.

Open Source vs. iPhone OS...and More

Both companies are positioning the new OS an open source alternative to the iPhone App Store model. Although they don't come out and directly call out the popular Apple iPhone OS by name, they hint at it by stating that with MeeGo, people "are not locked into one kind of device or those from any individual manufacturer."

Both companies are also preparing for a new range of tablet devices that will compete against the trail-blazing iPad. In an interview with CNet, Renee J. James, a senior vice president at Intel, affirms that "this kind of operating environment is targeted very well for a tablet-style device."

However, the platform isn't meant to just compete with Apple products. It will also go up against the upcoming netbook OS from Google, Chrome OS, as well as mobile, tablet, and in-car OS's from other vendors, including Microsoft.

MeeGo will arrive in the second quarter of 2010 with products becoming available starting in the third quarter.

 

http://www.readwriteweb.com/archives/meego_a_new_linux_os_to_fight_iphone_ipad_and_more.php

Carriers Connect to Rival Apple's App Store

The Apple App Store, the company's one-stop-shop for over 100,000 different mobile applications, is getting a new rival - the Wholesale Applications Community. Twenty four individual mobile companies are joining together to form the group, which will represent over three billion customers world-wide.

While the applications will not be for the iPhone, and therefor not direct competition to the App Store, a centralized location for mobile applications may lure potential customers away from Apple and its iPhone.

According to the press release, the group is meant to be "an alliance to build an open platform that delivers applications to all mobile phone users." AT&T, China Mobile, China Unicom, Sprint and Verizon Wireless are among the companies joining the initiative. Three device manufacturers - LG Electronics, Samsung and Sony Ericsson - are also on board.

The alliance "aims to unite a fragmented marketplace and create an open industry platform that benefits everybody". The group will be conversing with W3C, the web standards consortium, to develop a standard for mobile application development. The group intends to make cross-platform development for a number a different mobile devices possible, with those applications available in one location, much in the same way that all Apple users rely on the app store.

The main question we have is, will this store also create the closed atmosphere that many complain about with the app store? Will there be a verification process for apps, giving the alliance the same sort of control Apple has, or will it be more of an open environment?

According to the release, the group aims to create "an ecosystem for the development and distribution of mobile and internet applications irrespective of device or technology," so on that end, things look good.

We would have to agree with Google, however, in noting that the number of different device technologies and platforms could make the dream of a unified mobile front against the dominant iPhone could just be a pipe dream.

 

http://www.readwriteweb.com/archives/carriers_connect_to_rival_apples_app_store.php