Mobile Usage in Japan, U.S. and Europe, Compared

Analytics firm comScore has just released a new study on mobile usage and behavior in the Japanese, American and European markets. The report's findings highlighted the "significant differences" between the consumers in these markets, in terms of mobile connectivity, application usage, mobile social networking, media consumption, gender-related behavior and more.

Below is a summary of the firm's report.

Japan Leads in Connectivity, Web Surfing, Application Use

Japan was the most connected of the markets studied, with 75% of its users either browsing the Web, accessing applications or downloading content. Only 43.7% of Americans and 38.5% of Europeans could say the same.

The Japanese mobile users also led the others when it came to mobile browser usage with 59.3% accessing their browsers in June, while just 34.0% of Americans and 25.8% of Americans did so. They also led in app usage with 42.3% accessing apps, compared with 31.1% of U.S. users and 24.9% of Europeans.

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