Mobile Barcode Scanning up 700% This Year

ShopSavvy, BarcodeHero, Stickybits, CheckPoints, Tecca, Microsoft Tag, RedLaser, SnapTell, Shopkick, the recently updated Amazon Mobile - if you're like many smartphone owners, you've used at least one (if not more) of these mobile barcode scanning applications. In fact, you're now part of a growing trend of users who do.

According to a new consumer adoption study from barcode technology provider ScanBuy, barcode scanning is up 700% in 2010.

ScanBuy, makers of 2D barcode scanning solutions, recently released a report on its own platform data. Although the report doesn't look at usage beyond the company's own technology, ScanBuy is one of the industry leaders in barcode scanning. Its ScanLife technology platform has been deployed by handset makers in the U.S. Mexico, Chile, Spain, Italy and Denmark and its mobile application is pre-loaded on a number devices from LG, Motorola, Nokia, Pantech, Samsung and Sony Ericsson. Although not always beloved by the barcoding community due to its use of proprietary EZcodes, due to its size, it's a company whose trends are worth watching.

 

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