iOS Versus TV: Social Gaming FTW?

It’s sort of an Apple to oranges type of situation, but a report by analytics firm Flurry nonetheless shows the market potential represented by at least one type of iOS gaming. Social gaming is now arguably as popular as professional football is on any given Sunday.

According to Peter Farago of Flurry, social games can now be considered real competitors to television viewing, comprising “a daily audience of more than 19 million who spend over 22 minutes per day using these apps.” Comparing that group to television viewing audiences puts social gamers somewhere between Sunday Night Football and Dancing with the Stars, and about 4 million “viewers” away from the top-rated America Idol.

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