You know those advertisements for fancy high-end cars that can tell you when you're getting to close to another car, or perhaps, a runaway shopping cart? Cool stuff, right? If you're like me, you probably wish you could have features like these on your run down nine-year-old Ford Escort. Well, thanks to a new iPhone app, you can come pretty close. Using augmented reality (AR) technology, imaGinyze's Augmented Driving app can enhance your heads-up driving experience with safety information and warnings.
This isn't the first time we've seen AR invading our cars. In March we showed you that General Motors is researching technology to augment our windshields, and in May we looked at AR turn-by-turn directions on Android phones from Wikitude. After installing this $2.99 app for the iPhone, users can mount their phones on the dashboard, allowing the device to see the road and detect possible dangers.
If a car suddenly slows ahead of you, the app will detect the approaching vehicle and warn you. It can also detect other cars in neighboring lanes, and can tell when you change lanes. The app can be configured to provide any combination of visual, audio and vocal alerts, and the color of the HUD is interchangeable as well.
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