Apple TV is Dead; Long Live Apple TV

Over the last few months, there’ve been several articles written about the possibility of a future update to the Apple TV based on iOS, the operating system used in iPhone, iPod touch and iPad. These rumors have taken on a life of their own on the Internet, in large part because everyone desperately wants them to be true.

The iTunes Store is a Dead End for Video

Apple sits in an enviable position in the smartphone market, has pushed the tablet category into the mainstream consciousness, and its Mac lineup is selling like hotcakes. It’s the king of music retailing as well, but movies and TV have been somewhat anemic. The iTunes store does not have the dominant position with video content that it does with music. The slow buildup of the video category has led Steve Jobs to refer to the Apple TV as a hobby: something for Apple to continue to dabble in while the market matures.

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