If you haven’t had an opportunity to visit an Apple Store, I strongly recommend doing so. My last visit was a week ago when I picked up my new iPhone 4 and, though I’ve visited the stores plenty of times before, waiting in line reminded me of what makes Apple’s retail plans such a success.
True, I’ve written before about some of the missteps that Apple has taken, but even with its faults, the company never stops and keeps striving to make a difference in the minds of its customers. So what makes an Apple Store so great? It’s all about the experience.
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