EMC Buys Greenplum and Analytics is the New Hot Trend

The data boom is making analytics companies some of the hottest properties in the market. That's evident from today's news that EMC is buying Greenplum, a data warehouse, big data and analytics company used by Skype, T-Mobile and a host of companies including NASDAQ and Fox Interactive Media.

Terms of the deal were not disclosed. Greenplum is a privately held company that has raised $61 million in venture financing. Greenplum is just 7 years old but, according to eWeek, already has proved a formidable challenger to such technology giants as Oracle, which ironically has an investment in the company.

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