As we have mentioned previously, the success of augmented reality depends partly on its exposure through major mainstream brands. Late last week, the Ben & Jerry's ice cream empire took its first steps into the world of AR by adding the functionality to its iPhone app - but not in the way you might immediately assume. Today, I had the opportunity to chat with Katie O'Brien from Ben & Jerry's about the app and how a large brand approaches unique and niche emerging technologies.
Usually when a large brand experiments with mobile AR, they immediately think to provide the heads-up navigator that helps people find store locations. We saw this earlier this year when the popular sandwich chain Quiznos partnered with Layar to provide this exact functionality, but the company peppered in a bit of its own brand of fun as well.
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