One of the most common mistakes companies make in developing an app, whether for iPhone, Android or BlackBerry devices, is the failure to create a broader marketing strategy. Without one, apps will go unnoticed in app stores or on the web. At Atimi Software Inc., app development integrates a marketing strategy that includes both traditional marketing and media outreach. Reaching out to the media to have your app written up or reviewed is not only a great way to gain publicity, but also a means to gain valuable feedback on the app.
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