Loopt To Start Pushing Check-In Specials Hard Using A New App And Facebook

When Loopt released its iPhone app alongside the App Store launch in 2008, it seemed to have everything going for it. Founder Sam Altman was given time on stage at WWDC to show off the app. It was featured prominently in the App Store for a while. And it was really one of the first hot location-based services. But then it cooled off, partially because the app needed to be open to update your location. And since the iPhone didn’t allow for third-party applications to run in the background, it was severely hamstrung. Meanwhile, a series of check-in based location apps that didn’t need to be open all the time came along and stole the location buzz. More importantly, they brought to light new business opportunities for local venues with the idea of location-based deals. Loopt’s new goal is to make a strong push for that.

As you can see in the deck we’ve obtained below, Loopt is working on yet another new product that is all about location-based deals. This deck is apparently making the rounds with a bunch of agencies and advertisers, as Loopt hopes to get them on board when they launch they app in a few months. The new app is called LooptCard. Clearly, from the deck it will run on the iPhone, but it should also work across all the major mobile platforms, we’re told. And these advertisers are being told that Loopt already has several retailers and venues on board with deals for when they launch.

 

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