2010년 10월 21일 목요일

Do iPhone or Android Users Watch More Video? (And Other Video Trends)

Mobile video optimization firm Bytemobile has just released its most recent "Mobile Minute Metrics" report, a look at wireless users' video consumption trends and behavior based on metrics from a cross-section of nearly 2 billion Bytemobile customers in 58 countries around the world.

According to the new report, which focuses on Q3 2010 mobile traffic, mobile operators are seeing "unprecedented" levels of mobile data traffic, an increase heavily impacted by increased demand for video. Some interesting stats were revealed, too - like whether it's Android or iPhone users who watch more video, what sites get the most views and more.

Bytemobile found that, on a per-user average, it's iPhone users generating the most video traffic. 42% of total data traffic generated by the iPhone is video, while only 32% on Android is video.

bytemobile_chart1_android_iphone.png

The most popular and most watched videos are still those coming from user-generated content sites like YouTube and Google Video, which account for 48% of total network video traffic. The second-largest category of video is adult content, accounting for 30% of total traffic. Combined, these two categories - user-gen and adult - make up nearly 80% of total video traffic.

Read more...

댓글 없음:

댓글 쓰기