Books and Video Win on the iPad, and Users Are Buying

Although the iPad is still relatively new, early indications are that a majority of users are willing to pay for content on the tablet — whether it’s apps or games — and that books and video are the two most popular forms of media they choose to consume on the iPad, with magazines a close third. Those are the highlights of a Nielsen study on connected devices released today. The survey also found something that will likely pique the interest of advertisers looking to the iPad as a new opportunity: Users said they spent longer with the content they were reading, watching or listening to on the iPad vs. the iPhone (the survey didn’t compare content consumption on either device to offline behavior or content consumed on other devices).

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