Apple Developing iAds for Video

 

Apple will be adding a video angle to its advertising offerings in the coming months, with a new product that will deliver in-stream ads to videos shown on the iPhone, iPad and (potentially) the Apple TV, according to multiple sources. The new product would not just expand Apple’s advertising capabilities and boost revenue, but could help convince more content owners to make their videos available on its iOS devices.

Many publishers have been slow to bring their videos to the iPhone and iPad, due in part to the lack of mature tools available for monetizing content on those devices. Because iOS devices don’t support Adobe Flash, publishers need to do additional work to make their current ad-serving systems work with the HTML5 video delivery required for the iPhone and iPad. That’s caused many publishers to think twice before delivering video to those devices. (For Adobe’s view on the HTML5-Flash battle, come see Adobe CTO Kevin Lynch at NewTeeVee Live on November 10, 2010 in San Francisco.)

Read more...