Nokia and Intuit Announce Partnership for Mobile Marketing Services

At Nokia World 2010 in London, Nokia's EVP of Mobile Phones, Mary McDowell, brought Intuit's Global Business Division president Alex Lintner on stage for an announcement regarding a new partnership between the two companies. The partnership is a strategic alliance for a first-of-its-kind service designed to help small business owners around the world increase revenues through a mobile marketing service offering. This service will include a combination of offers, advertising and location-based features that will direct customers to where they can find products to buy in their own neighborhoods.

According to McDowell, the partnership will increase foot traffic to small businesses that adopt the service by at least 10%.

Specifics about how the technology will be implemented and distributed were not delved into in any detail, but at one point McDowell referred to this suite of services as an "app." The app will connect businesses to potential customers over multiple channels, including social networking services like Facebook and Twitter, as well as SMS and email. Location-based services will also play a role, which will be tied into Nokia's Ovi Maps, something that McDowell said will be an important part of the new offering.

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