Encoding: Cloud & Mobile Make a Perfect Match for Video

http://gigaom.com/2010/09/09/encoding-cloud-mobile-make-a-perfect-match-for-video/

Cloud and mobile computing represent two of the biggest technology trends today, with each pushing processing closer to the edge. Within the traditional data center infrastructure, we see the gravitational pull of public and private clouds. With desktop and laptop computing, we are gravitating to superphones in the palms of our hands. This shift to data stored in the cloud and accessed on handsets opens the gates to new market opportunities, including one we profiled in the past on hosted video encoding. In short, making video that is the optimal size for streaming and fits the display for all kinds of devices is tricky, so hosting that capability in the cloud is a no-brainer for many market segments.

Today, Denver-based Encoding.com announced a suite of “Mobile Made Easy” video presets which make the propagation of video content across mobile devices a simple click-and-go process for publishers, further solidifying the matchmaking of cloud and mobile. The company has consolidated the necessary settings for publishers to deliver video to a range of mobile devices including iPhone/iPad, Android, BlackBerry, Windows Mobile, and popular Samsung and Nokia phones. Where it used to take time to work through device specifications, supported audio and video formats, bit rates and screen sizes, customers can now click by device platform, bypassing the low-level video settings.