The New Yardstick: If You’re Not Apple, You Lose

For 2009 and 2010, the clear winner in consumer electronics is Apple. Its mindshare among analysts and consumers is far beyond any other company. I’d even go so far as to declare Apple the most successful tech company of this decade. That’s why I feel sorry for every other company in this space.

No matter what your company did in the past two years, Apple did it better. It reminds me of Sony in the 80s and Microsoft in the 90s. Companies were afraid of Microsoft in the 90s. All Microsoft had to do is decide to enter your space and you’d be out of business, if you weren’t lucky enough to be bought by the company. That’s not the case anymore. In this sense, Apple is the Microsoft of this decade.

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