Blackberry users in the U.S. barely click on mobile ads, while those who own a Symbian-powered phone click on more ads than anybody else. According to the latest data from mobile advertising optimization platform Smaato, the most interesting development with regards to mobile ads in the U.S. over the last month is the fact that click-through rates for users of Apple's iOS devices have increased dramatically.
Worldwide, Symbian devices and feature phones still lead the pack with the highest click-through rates, followed by Windows Mobile phones and Apple's iOS devices. In the U.S., click-through rates for feature phone users are low, but it is worth noting that even those users with phones that were not designed for Web surfing are still more likely to click on mobile ads than Palm or Blackberry users.
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