As the popularity of augmented reality (AR) grows and the technology becomes increasingly easier to develop, it is hard to find an area of our every day lives that is not being augmented. Sports have played a large role in the proliferation of AR - you can thank the technology for telling you where the first-down line is on Sunday - and it's being brought right down to field level now with mobile applications. Last weekend during a brief vacation, I played a round of golf and was able to test out Golfscape, an iPhone app that helps golfers determine distances with an AR rangefinder.
Golfscape is made by Shotzoom Software, the company behind the popular Golfshot app which provides GPS distances, stat tracking and score keeping. Why the AR functionality isn't simply packaged in with the original Golfshot app is almost beyond me - it may have something to do with the fact that Shotzoom charges $29.99 for Golfshot and $19.99 for Golfscape.
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