One of the problems advertisers face when looking to launch a campaign on mobile devices is choosing which platforms to go after. Many have flocked to the iPhone/iPad/iPod Touch ecosystem because of the sheer number of devices and the uniformity of hardware across the platform. Android devices, on the other hand, are much more fragmented, with varying screen resolutions and hardware capabilities, so launching ads on the devices is bit trickier. Mobile advertising platform Medialets has a solution to this problem as today it has announced that its Universal Android SDK (software development kit) is leaving beta.
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