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2010년 1월 5일 화요일
Android grows 54.8 percent in mobile web browsing market
Android usage for surfing the web increased by 54.8 percent. Its increase was likely fueled by the large advertising push by Motorola for its T-Mobile Motorola CLIQ and Verizon Wireless Motorola DROID devices, as well as the increasing number of Android phones on the market from other manufacturers like HTC and Samsung.
Despite its inferior web browser, RIM's BlackBerry OS use grew by 22.2 percent; it was trailed by Apple's iPhone OSX (20.1 percent), Symbian (19 percent), and Java ME (15.6 percent).
The gains show an increase in mobile web browsing overall, although mobile browsing is still only responsible for just 1.35 percent of all surfing. [via Phone Arena]
Apple Preparing Own Google Latitude Clone App
Apple Inc., the Cupertino, California based iPod maker, has filed patent applications for a geo-location mapping technology that is somewhat based on Google Latitude’s functionality but will also allow users to send location data via text or instant message format that will allow others to open the Map app on their iPhone to see the received coordinates.
The patent filed by the company reads “Location Sharing: Abstract – Geographic location data is sent from a first device to a second device with a modified message to signal the presence of geographic location data associated with the message.”
The technology will somehow embed the first device’s location data in text or instant message format and when the message is received by the second device, it could trigger iPhone Map app to pop-up and pin-point the geo-location of the first device.
Read more: http://www.itproportal.com/portal/news/article/2010/1/4/apple-preparing-own-google-latitude-clone-app/showall/#ixzz0bheKQtSt
Evernote Reaches Two Million Lifeloggers, Half Of Them Are On The iPhone
The idea of a life recorder that captures every moments of your life on video is still a bit of a tech fantasy, but an early version of the life recorder already exists. It is called Evernote
“Evernote is definitely positioned to be the lifelogging tool of choice,” says CEO Phil Libin. “That ambient video capture was my original plan for Evernote—always recording, not storing, you bookmark it—that is exactly what we want to do.” Next year Evernote will introduce voice search, which will be a big step towards that ultimate vision (if you can search audio, you can search through what was said in videos). But full life recording is still a few years out. For now, Libin is more focussed on polishing his current product as it enters the mainstream.
Evernote just reached 2 million unique users, only 7 months after reaching its first million. It took Evernote half the time (233 days) to get to the second million milestone than it did the first million (433 days). These numbers are total unique logins over the life of the service.
The more interesting numbers are the number of active users over the past 30 days, which has also doubled to 700,000 from 360,000 since last May. Those users have created a total of 76 million notes, up from 36 million in May. But most importantly, the number of premium paid subscribers has gone from about 14,000 in May to 35,000. Premium members get more storage and features for $45 a year. The conversion rate for premium subscribers is also going up. Evernote is converting 4.9 percent of monthly active users to premium accounts, up from a 3.75 percent conversion rate seven months ago.
Unlike most apps, which see sharp drop-offs after only a few months, the longer someone stays on Evernote, the more likely they are to but a premium subscription. In the first month after signing up, about 50 to 60 percent of people drop off and only 0.5 percent sign up for a premium membership. But after the first month, retention stabilizes, and by the time people are using Evernote for 12 months, the conversion rate becomes 2 percent, and 6 percent for those on the service for 18 months (and that’s counting all those drop-offs in the first few weeks, the conversion rate for active users 18 months out is 20 percent). This pattern in conversion rates makes sense, since users are basically storing their memories in Evernote and the more they do that the more valuable it becomes to them. ” You can use it for free,” says Libin, “but we want people to use it forever, so that your memories in Evernote become the most valuable thing you have, period.”
Libin says the company is profitable on a gross margin basis. He is able to cover all of his variable costs from revenues, and is on track to become fully profitable over the next 18 months. In November, Libin raised another $10 million
Evernote’s new users per day keeps growing every time it launches on a new platform or an upgrade (as it did over Christmas for its iPhone app, which now offers local storage). Those 2 million cumulative users are spread across iPhones (49 percent), Windows desktops (30 percent), Web browsers (29 percent), Mac clients (17 percent), Palm Pres (4.4 percent), Windows Mobile (3.9 percent), Blackberries (3.8 percent), and Android (1.4 percent). These device percentages add up to more than 100 because some people use Evernote on more than one device.
Looking at new users per day is more instructive. For instance, the Android app which just launched two weeks ago is signing up about 2,000 new users per day, about the same as the iPhone app. iPhone users represent 34 percent of daily active users, but Android already represents 3.4 percent—more than Windows Mobile, Blackberry or Palm Pre (which are all range from 1.2 percent to 1.8 percent). Libin thinks Android will contribute significant growth in 2010. At its current rate of signing up about 6,000 new users a day, Evernote should hit its next million-user milestone in 166 days.
SnapTax From TurboTax Will Let You File Your Taxes From Your iPhone (If You Live In CA)
Nobody likes doing their taxes, which is why an upcoming iPhone app from Intuit
The app should be available in the iTunes store in mid-January, and will cost $9.99. It is only for people who file simple tax forms, such as the 1040EZ, which is about 70 percent of Americans who file taxes. “I think we are more limited by the iPhone numbers than the EZ return numbers,” says TurboTax product manager Barry Saik. Although, this year the app will only work for California residents, who will serve as Intuit’s beta testers. Next year, versions will be available for many more states (TurboTax files both federal and state tax returns for users, and uses the same information to fill them out).
The OCR technology works better on newer 3GS iPhones than on 3G iPhones because they have more sensitive camera lenses. The app is about 80 percent accurate on 3GS iPhones versus 60 percent accurate on 3G iPhones, according to Intuit. The app takes you through all the data it captures and lets you correct any inaccuracies. And as you go along, you see your refund (or tax owed) tally up with each step. If only they could do this for people with more complicated taxes (people with mortgages, kids, and businesses). What if you could take a photo of every receipt and taxable event throughout the year, and then add your W2 and other tax statements at the end of the year, and be done? Hopefully, this is a first step in that direction.
http://www.techcrunch.com/2010/01/04/snaptax-iphone-turbotax/
Mobile Ad Impressions On Android Double Since October
Mobile ad network AdMob has just released its latest stats tracking the rise of Android, and it’s clear that Google’s mobile platform is quickly gaining steam. AdMob writes that between October and December, the number of ad requests worldwide from Android devices increased a whopping 97% to over 1 billion ad requests. In other words, the number of requests from Android devices doubled in just two months.
Much of the growth was clearly driven by the release of the Motorola Droid. Before the Droid’s launch, HTC devices accounted for 98% of Android requests. In December, that fell to 56%, with 39% from Motorola (which also offers the CLIQ) and 5% from Samsung.
Some more stats from AdMob’s latest post:
- Increased device diversity: In December, 7 devices generated more than 3% of requests each: the Motorola Droid, HTC Dream, HTC Magic, HTC Hero, Motorola CLIQ, HTC Droid Eris, and the Samsung Moment. This is up from only 3 devices in October (HTC Dream, HTC Magic, and HTC Hero).
- Droid Invasion: The Motorola Droid is already the leading Android handset in the AdMob network and generated 30% of requests in December.
- US leads Android adoption: 90% of Android traffic was in the US in December, up from 84% in October. Top countries by requests are the US, UK, Germany, France, and Canada, respectively.
Of course, AdMob is not exactly unbiased any more — the company was acquired by Google in November. That said, as the largest mobile ad network, it certainly has a wealth of relevant data.
Look for Android to get another big push tomorrow, when we’ll likely see the release of the Nexus One.
